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Which KPIs to watch in a Virtual Try-On and Shade Finder pilot

Opens, activation, completed try-ons, PDP clicks and leads — without borrowed uplift percentages.

A pilot without metrics is a demo party. A pilot with someone else’s uplift percentages is a slide deck. Use this KPI frame for Virtual Try-On and Shade Finder.

Write one primary goal

• Do shoppers use try-on on the chosen category PDP?
• Does a shade shortlist reduce endless switching?
• Do white-label sessions create qualified consult leads?
• Is the catalog update process workable?

Five goals dilute the report. Process: Pilot.

Product funnel

• Opens → photo/camera activation → completed try-on / match result;
• Shade switches (more is not always better);
• Drops: camera denied, first-step exits.

Business signals next to try-on

• PDP / “view product” clicks from the result;
• Add-to-cart if your analytics can see it;
• Leads with pilot sourcePage;
• Shade-related returns — only if CRM already codes that reason.

Vanity traps

• Industry-average AR conversion claims without your baseline;
• Week-of-pilot vs last year without traffic/promo controls;
• “Prove ROI in 7 days” on cold traffic.

Report template

1. Goal and window.
2. Catalog slice and placement.
3. Funnel numbers.
4. Qualitative mobile notes.
5. Decision: scale / fix data / stop.

Minimum instrumentation

• Distinct pilot URL or UTM so sourcePage is unambiguous;
• Events for open → activation → completion (names can differ by vendor);
• A named owner who reviews the report before scaling.

Vendor framing: buyer’s guide. Integration context: how to integrate. Request a metrics workshop with your category and storefront stack — no borrowed success percentages.

Plan pilot metrics